ChannelsThe TravelChapters Series · TripAdvisor
The Stack · Survey, Channels and Masthead
Authority,
built.
We create the research, shows and publications that make business leaders the voice their industry listens to.
Your newsroom partner
We find the story. We make the show. We run the masthead. And everything we make, you own.
Our work
Start a projectSurvey
[Survey case study title]
[One line on the study and the coverage it earned]
Masthead
[Masthead case study title]
[One line on the publication and its audience]
Leaders buy from the companies they learn from.
What thousands of business decision-makers say about published expertise.
73%
of B2B buyers trust thought leadership over marketing to judge a company's capabilities.
86%
are likely to invite companies that publish thought leadership to bid for their business.
60%
will pay a premium to work with an organisation that provides valuable thought leadership.
75%
researched a product they weren't considering after reading thought leadership.
55%
say the best thought leadership draws on strong research and data.
63%
of a company's market value is attributed to its reputation by executives worldwide.
Sources: Edelman and LinkedIn, 2024 B2B Thought Leadership Impact Report, 3,500 global B2B decision-makers (73%, 86%, 60%, 75%, 55%). Weber Shandwick with KRC Research, The State of Corporate Reputation in 2020, 2,227 executives (63%).
The Stack
Three layers, run by one newsroom. Start with one. Each makes the next stronger.
- 01
Survey
Original research your industry will cite. We design and run the study, publish the findings and take the best angles to top-tier media.
- 02
Channels
Your own podcast or video series, hosted by you or experienced talent. We plan, produce and distribute every episode and clip.
- 03
Masthead
Your own branded publication, filled every month by our editors, with socials and media outreach included. You own all of it.
Not ready for your own media yet?
Need to be known now? Try EarnedDesk.
Our software for getting featured in the media yourself, without a PR retainer. It finds the stories your industry is talking about, writes fresh angles and tells you exactly which journalist to pitch. About 15 minutes a day, and every relationship stays yours.
- A daily briefing on your industry
- Pitch angles written for you
- The right journalist, with their past articles
2013
Thirteen years running newsrooms. Now we run yours.
Since 2013 we have built publications, produced shows and published research. The Stack puts that newsroom to work on your brand, with editors, producers and researchers who know what journalists and audiences pay attention to.
Let's build yours.
Book a free 20-minute authority audit. You'll leave knowing which layer would move your reputation fastest.